The store savings cards are being advertised to shoppers everywhere. There are benefits to getting this type of card in your possession. There are also concerns that have been raised about these cards.
The most evident advantage that the store card provides is savings. You can get things at a lesser price compared to shoppers who don’t have the card. You’re also eligible for special promotions the shop may have. The savings is the most powerful and persuasive advantage the card provides to its loyal shoppers.
One reason that’s been floated for its shops to offer savings cards would be to make the stores stock their shelves more efficiently with the products that their customers like. In short, the stores monitor your purchases.
That is a poor motive some privacy advocates claim. Shops can just as easily track purchases without needing the personal information that shop saving cards provide.
Customized coupons in the cash register may alter your thoughts. Since the shop monitors what you purchase, your tastes are available and thus, have coupons created to suit them.
E-coupons are just another reason for some to use cards. You can register, select e-coupons and get your options into your loyalty card.
Automatic promotions are also available simply to store cardholders.
However, are the incentives enough for you to find a card?
Some assert that there are no real savings into the card. The shop simply jacks up the price and provides cardholders the discounted cost, which should really have been the typical retail cost.
If you’ve got the habit of keeping a unit price book, you will see how some supermarkets do this. This just illustrates how the standard, non-card posture shopper can be browbeaten by pricing to get a card.
You are giving up your privacy when you use a credit card. Every purchase you make with the card is being monitored. Every purchase you make with the card results in more information being profiled.
The info a loyalty card can carry can be very beneficial indeed to grocery producers and suppliers. Consumers may be targeted with special coupons, promotions, pricing schemes and goods carried.
Essentially, grocery store cards allow your data to be mined. And did you know that information about your purchasing habits could be accessed with a subpoena or warrant and used against you? Some stores even share their information with other businesses. Equipped with your information, businesses can now either choose to target you as a possible customer or refuse to allow you to become among their clients.
Most people understand that their shopping habits are being monitored at some degree. But just a few consider this fact when they are doing their own shopping. It seems that privacy and personal information might be exchanged willingly by some individuals for a chance to obtain lower prices and better deals.
Expect more data mining, more potentially invasive steps from stores and manufacturers if this tendency continues unabated.